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© 2011 Loving Apartments Limited Le Bureau, 80 Silverthorne Road London United Kingdom SW8 3HE

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About Us

We love travel, exploring, experiencing new and different things. And there are a few special places that we love too. And when we are there, we think immersing ourselves in the location is more rewarding, more exciting, and gives us more of what we are there for.

We are Loving Apartments, a self-catering accommodation agent. We offer apartments, houses, houseboats, and villas in some special places that we love. We don't do hotels, there are plenty of people that do them, but we reckon staying in an apartment in the centre of a city, or a villa in the country, or a boat on a canal, is more fun, and better value, than pitching up in a stuffy hotel.

Our Mission

We aim to grow to be your first place to come to book your self-catering accommodation. Whether it's a villa in Tuscany, a loft apartment in London, a ski Chalet in the Alps, we want you to find what you are looking for, at a great price, through us.

"Our mission is to be your trusted first choice for short stay, self-catering accommodation rental, from luxury to budget, offering honesty, accuracy, quality, service and value."

Our Values

We are open and honest people. And we are open and honest in everything we do for our guests and our accommodation owners that we work with. The price you see is the price you will have to pay - we never hide or add extra costs. The accuracy of our photos and descriptions of the accommodation is monitored and checked regularly to make sure what you book is what you get, with no nasty surprises, only good ones.

How We Work

It's really simple. We build portfolios of accommodation from trusted owners in locations we love. We put them on our website for our lovely guests to book. We try to makes sure there is a good range in great areas, from luxury to budget.

We don't just put anyone's property on our site. Accommodation is added to our site only by us. Some random property owner can't just sign-up and list their property. This is to protect you from bad service, and us from unhappy guests. We aren't a property owner directory website, we don't just put you in touch with an owner then leave you to it. We want to make sure your complete experience from start to finish is great, so check out our Customer Services for more details on how we do that.

When we add accommodation to our portfolios, we always think to ourselves, "would I send my mum their" and "would I send my friends their". If the answer is yes, we add it, if we umm and arrh, then it's a no go. After every stay, we ask for feedback about all aspects of our guests experience, with us, in the accommodation, and with the accommodation manager. We use this to make sure the accommodation is what you expected and the service is better than expected. We end relationships with suppliers that fail to meet our high standards.

Why We Do It

When our guests tell us what a great time they have had in London, or Barcelona, or Zermatt, or anywhere else we offer accommodation, we love it. We get a buzz from sharing the great times with our guests. Of course, sometimes, things can go wrong, and that's when we roll up our sleeves to make things right. Take a look at our Customer Services to see how we try to make sure your stay is a great one.